ASHLEIGH ROSE SMITH

Nutrition consulting is one of the many services offered at World Health and Spa Lady to support members in achieving their healthy lifestyle goals. This series of information graphics was designed for the introductory phase of a clients nutrition program. The package includes intake assessment, goal setting, nutrition tracking, and information on lifestyle and nutrition.

After sitting down with the nutrition program manager to discuss the package objective, I was tasked with interpreting the nutrition information and designing the corresponding visual graphics. I utilized best practices from information architecture, information design and instructional design to effectively communicate the information. Furthermore, all the visual elements within the package are original illustrations. Once designed, the final production of the package and re-branding for the World Health program was completed as a joint effort between the marketing teams second graphic designer and myself.