ASHLEIGH ROSE SMITH

The Winter Weight Loss Challenge is an annual personal training promotion, aimed at helping Spa Lady members achieve their fitness goals with the help of a personal trainer. Winners are chosen based on a combination of online voting, their challenge result stats and their overall transformation story.

I performed the visual design and production of the challenge promotion, which was unique in this instance because the challenge required a visual refresh. Promotion of the fitness challenge was carried out across print, digital, website and social media channels.